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The 4 most important aspects for designing and building a website

In this blog post we consider the 4 most important aspects to consider when designing and building a new website.

These are relevant regardless of whether you are doing it all yourself, just part of it, or outsourcing everything to someone else.

And if you are outsourcing the design and/or build of your new site, then you will want to ensure that whoever you use is addressing all of the points below.

The 4 aspects are:

• To stop the scroll (i.e.: catch the attention of the reader)
• To be useable (i.e.: take the user on a journey with a clear call to action)
• To be compliant
• To be found (i.e.: to be optimised for SEO)

It is important to make sure that your website addresses all of these.

Stop the scroll

stop the scroll

Your website is your shop window, so it needs to catch the attention of the user from the point at which they first land on your page.  Your messaging should be crystal clear from the very start of the customer journey.

There are lots of ways to achieve good design and it will also be important to think about your branding.  You will want your customers to recognise that it’s your site from the outset and tie your tone of voice, fonts, imagery and colours into your stationery, social media feeds and other marketing collateral.

Be useable

be useable think about your customer journey

Your website needs to provide an efficient journey for your customers.  It needs to be clear on what you’re offering and on how they buy from you. 

The customer journey through your website is a similar process to designing any sales material.  They may want to buy straight away, so it is always good practice to have a “call to action” right at the start. 

For those customers who scroll, give them more content so they can get to know, like and trust you.  You may wish to consider a biography, testimonials and case studies for example. 

Each may be interspersed with a call to action, but keep these simple and clear.  It is generally accepted that one call to action per page/section is sufficient.

Be compliant

be compliant with your website

It is essential to ensure that your website is compliant with current legislation.

If you are running a limited company, then you will need to ensure that certain information such as your company name, registered office address and company number are displayed clearly on your website.

If you are registered for VAT then clearly your VAT number needs to be displayed.  And to comply with data protection laws and GDPR you will need to include a cookie policy and privacy policy.

Further laws will apply if you are selling online and you will need to think about online and distance selling regulations as well as e-commerce regulations and consumer rights.

Be found

make sure your website can be found

Finally, you will want your site to be optimised for SEO.  If no-one knows your site is there, there is little point in having it in the first place!

SEO is a whole topic in it’s own right, which we will be addressing in more detail, but we cover some of the highlights below.

You will need to consider your content and whether it is readable, helpful and relevant to your customer.

You will no doubt wish to use keywords to help the search engines index your site and find the key topics more easily. These should be incorporated throughout your site, including content, meta data and images.

Your images should be of a high quality and relevant to the content.  You will want to ensure that all of the alt-tags are filled in correctly and that the file size is optimised so that they don’t slow down your website.

Meta tags and descriptions should be utilised fully – we would go so far as to say that all of the tools available for optimising your SEO should be used.  And you will also want to ensure that snippets which are displayed in searches online give the right message to your customers.

Finally, you will want to maximise the links throughout your website, internal , external and reciprocal links.  All of these will give credibility to your site.

The Stressfree Business Hub

We talk in more detail about designing and building a website over in our Facebook community – The Stressfree Business Hub – plus many other topics too so you can be better informed and make the right decisions when setting up in business.

If you’re not already part of our community, it’s entirely free and can be found here:

Blog featured image Stressfree Business Hub the launch of our Facebook group

Liz & Doug are a husband and wife team who have been running successful micro businesses for 25 years. With backgrounds as a “big 4” chartered accountant and as consultants, both have worked for large companies with clients worldwide. They believe that with the right know-how and support, starting a business can be made easy (or certainly easier!)

The contents of this blog are for general information purposes only and are correct to the best of our knowledge at the time of going to press. You may wish to seek professional advice in relation to specific circumstances.

We hope this blog post has been useful to you and if so, we think you will love this one too!

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