Welcome to the
Stressfree Training School
Become a successful venue stylist
We remove the overwhelm to becoming a successful venue stylist.
And by overwhelm, we mean finding answers to the myriad of questions you will most certainly have.
Plus we can answer a million other questions on how and where to start your business too …
The life of a venue stylist should be exciting, varied, rewarding and, we believe, stressfree too!
With this in mind, we have devised a training and mentoring programme which answers all of your questions in order to give you a head start in making money.
As well as get you started, we will also give you the tools and support you need to grow, because we believe that every new business benefits from having someone “in the know” holding their hands occasionally!
With a community of like-minded, creative individuals, the programme will allow the sharing of resources and ideas, and your business can benefit from our own marketing, contacts and PR activity.
Our Training & Mentoring Programme
Breaking it down into simple steps, we will help you with:
Getting started
Identify the right venue styling niche for you, choose the venues you wish to work with, learn where to find the latest inspiration & ideas, learn how to follow industry trends, remove the jargon so you can talk knowledgeably to clients, understand the metrics, help your clients visualise your designs & learn how to work with different themes.
Buying the right products
Learn how to choose the right stock to buy from the start, make your stock suitable for hiring out, understand when to cross-hire, identify the tools of the trade (and how to use them!), find the best storage facilities for you & keep your stock looking its best and lasting longer
Setting the scene
Learn how to define your brand and establish a presence. Produce the required collateral to attract your ideal client and make it easy for your customers to buy from you.
Positioning yourself to win
Learn how to identify where and how to advertise, set up and manage your social media to make sales, market your products and services effectively, build a portfolio that sells, get onto the right lists, make the contacts you need to survive and choose the right systems to simplify your admin.
Making the sale
Learn how to nurture your clients, respond to client enquiries effectively. We teach you how to sell with passion, how to sell at exhibitions, how to deal with negotiators & how to upsell and add value to your products and services
Enjoying the fun bits
Unlock your inner creativity and learn how to design (and implement) decoration schemes like the professionals. Use our comprehensive tools to make the most of a site visit and understand how to help your clients visualise their dream event.
Using the right resources
Learn when and how to recruit, collaborate or subcontract. Understand how to choose the right suppliers and, most importantly, how to work in harmony with your competitors.
Planning for success
Better understand how events work and the dependencies involved so you can work as part of a team. Benefit from our hindsight to remove the “if only I’d known or thought of that” scenarios! Learn how to identify risks, comply with Health & Safety law, as well as write risk assessments and method statements.
Budgeting for growth
Understand the equipment, effort and expenses involved, learn how to keep control of your costs and learn how to price your products and services.
Staying sustainable
Learn how and where to buy products with green credentials in mind, gain our tips and tricks to minimise waste, reuse, recycle, repurpose and learn where to dispose of waste safely and cost effectively.
Running your business properly
Turn your idea into a “proper” business. Give your business a health check so you know you are trading legally. Learn how to obtain the appropriate licences and permits, choose the right insurance, protect your data & keep proper records.
Looking after yourself
Learn how to better manage your time and resources, use the right safety equipment and tools and look after the most important resource in your business - you!
Getting started
Identify the right venue styling niche for you, choose the venues you wish to work with, learn where to find the latest inspiration & ideas, learn how to follow industry trends, remove the jargon so you can talk knowledgeably to clients, understand the metrics, help your clients visualise your designs & learn how to work with different themes.
Buying the right products
Learn how to choose the right stock to buy from the start, make your stock suitable for hiring out, understand when to cross-hire, identify the tools of the trade (and how to use them!), find the best storage facilities for you & keep your stock looking its best and lasting longer
Setting the scene
Learn how to define your brand and establish a presence. Produce the required collateral to attract your ideal client and make it easy for your customers to buy from you.
Positioning yourself to win
Learn how to identify where and how to advertise, set up and manage your social media to make sales, market your products and services effectively, build a portfolio that sells, get onto the right lists, make the contacts you need to survive and choose the right systems to simplify your admin.
Making the sale
Learn how to nurture your clients, respond to client enquiries effectively. We teach you how to sell with passion, how to sell at exhibitions, how to deal with negotiators & how to upsell and add value to your products and services
Enjoying the fun bits
Unlock your inner creativity and learn how to design (and implement) decoration schemes like the professionals. Use our comprehensive tools to make the most of a site visit and understand how to help your clients visualise their dream event.
Using the right resources
Learn when and how to recruit, collaborate or subcontract. Understand how to choose the right suppliers and, most importantly, how to work in harmony with your competitors.
Planning for success
Better understand how events work and the dependencies involved so you can work as part of a team. Benefit from our hindsight to remove the “if only I’d known or thought of that” scenarios! Learn how to identify risks, comply with Health & Safety law, as well as write risk assessments and method statements.
Budgeting for growth
Understand the equipment, effort and expenses involved, learn how to keep control of your costs and learn how to price your products and services.
Staying sustainable
Learn how and where to buy products with green credentials in mind, gain our tips and tricks to minimise waste, reuse, recycle, repurpose and learn where to dispose of waste safely and cost effectively.
Running your business properly
Turn your idea into a “proper” business. Give your business a health check so you know you are trading legally. Learn how to obtain the appropriate licences and permits, choose the right insurance, protect your data & keep proper records.
Looking after yourself
Learn how to better manage your time and resources, use the right safety equipment and tools and look after the most important resource in your business - you!
But it's so much more than that ...
We want to:
Build a community of like-minded venue stylists
Nurture the same business ethics, attention to detail, creativity and skills that we’ve developed over the past 28 years
Share experiences, provide support, pool resources, and help each other grow.
And, for us, we’ll have people and businesses we know, like and trust who can benefit from our extensive knowledge, experience and reputation within this highly competitive (but oh, so rewarding!) industry.
Sounds good?
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